LUXAWALL
Commissioned to create a cheeky social media ad for LUXAWALL touch-controlled lamps with three variations, each with a unique opening sequence
Don’t You Wish
Overall constant concept was to keep a fast pace, highlight the touch and design features, and grab viewers’ attention with humor
‘Don’t You Wish’ Intro spoofs infomercials’ problem presentation to lead in the product
Boop
‘Boop’ Intro whimsically spotlights the touch feature with a cat “operating the light,” and also includes a touch of mild absurdism in the transition to the body of the ad
Fun
‘Fun’ Intro relates the product to a quintessentially fun toy car using stop motion to drive directly into the audience point of view
Production Photography
